The Mahindra Thar Roxx is the latest avatar of India’s beloved off-road SUV, designed for thrill-seekers and urban explorers alike. Combining aggressive styling, off-road prowess, and a dash of personalization, the Thar Roxx takes the iconic Thar to the next level, offering a bold statement both on and off the road.
Design and Styling
The Mahindra Thar Roxx stands out instantly with its unique design elements. It carries forward the classic Thar silhouette but introduces a more aggressive and adventurous appearance. Mahindra has added exclusive ROXX decals, body cladding, darkened alloy wheels, and a sturdy metal bumper that enhance its rugged persona. The smoked tail-lamps and blacked-out ORVMs (outside rearview mirrors) give it a stealthy, military-inspired look.
The front grille has also been tweaked to look more intimidating. Overall, the Roxx edition gives off a modified, custom-built vibe right from the factory — perfect for buyers who want an off-roader with flair.
Performance and Capability
The Thar Roxx retains the same mechanical configuration as the standard Thar, which means it continues to offer two powerful engine options — a 2.0-litre turbo-petrol and a 2.2-litre diesel engine. Both engines are mated to either a 6-speed manual or a 6-speed automatic transmission.
Equipped with a 4×4 drivetrain and low-range gearbox, the Thar Roxx is just as capable as its siblings when it comes to tackling rough terrain. Whether you’re navigating rocky paths, riverbeds, or steep hills, the Roxx is built to handle it all. The high ground clearance, water-wading ability, and approach/departure angles make it an ideal companion for adventure junkies.
Interior and Features
Inside, the Thar Roxx offers a blend of rugged functionality and modern features. The cabin retains its durable and easy-to-clean materials — a nod to its off-road DNA — but it doesn’t skimp on comfort. You get touchscreen infotainment with Apple CarPlay and Android Auto, cruise control, roof-mounted speakers, and more.
The seating remains upright and supportive, suitable for long road trips or challenging off-road drives. Though it’s more utilitarian than plush, the Thar Roxx still ensures you’re connected and comfortable throughout the journey.
Safety and Build Quality
Safety remains a strong point for the Thar Roxx. The SUV is built on a robust ladder-frame chassis and features dual front airbags, ABS with EBD, electronic stability program (ESP), hill-hold and hill-descent control, ISOFIX child seat mounts, and roll cage protection.
Its 4-star Global NCAP crash test rating for adult occupancy gives added confidence to those planning long-distance road trips or venturing into the unknown.
Target Audience and Use Case
Mahindra is clearly targeting lifestyle buyers and off-road enthusiasts with the Thar Roxx. It’s meant for those who want something more striking and exclusive than the standard Thar, without the need to modify it post-purchase. If you’re the kind of person who enjoys weekend getaways, mountain trails, or just likes turning heads on city roads, the Roxx might be your perfect SUV.
Conclusion
The Mahindra Thar Roxx is not just a cosmetic update — it’s a bold and stylish expression of the Thar’s legendary ruggedness. With its factory-fitted accessories, tough mechanicals, and proven off-road capability, it offers buyers a compelling package for both adventure and everyday driving.
Whether you’re hitting the highways or heading off the beaten path, the Thar Roxx ensures you’ll stand out — and stay confident — wherever you go.
